- Raises further awareness of the excellent research and innovation that you support
- Relatively low time-resource required, as the Editors from The Conversation support and work directly with the authors
- Broadens awareness of the media talent pool of academics and researchers externally (i.e. to other journalists who may follow up)
- Access to metrics including readership numbers and republications
- Provides new content for social media channels and websites
- Demonstrates that your department/ faculty/ research centre or group is focused on engaging with wider society
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